Atari Partners with RTFKT Studio on NFT Series to Reimagine Design and Utility for Blockchain Gaming
NEW YORK/PARIS, — 11th of March — Atari® — one of the world’s most iconic consumer brands and entertainment producers — today announced a partnership with RTFKT, to create a limited NFT Atari-themed Fashion Series. The first collaboration being a one-of-a-kind Atari Sneaker that, in addition to being an incredible work of art & desired collectible, will also have real in-game utility and be available for use across multiple platforms including Decentraland, The Sandbox, and The upcoming Atari Metaverse.
In addition to the 1 of 1 Edition of the Atari Sneaker that will be auctioned off on SuperRare, we are collaborating with six different community artists to develop six additional colorways, all inspired by iconic Atari IPs. There will only mint 50 editions for each Atari IP and no more will ever be minted again. The 6 additional Atari editions will be sold via Rarible. Both sales begin on March 11th. While supplies last.
Adding even more utility to the NFTs, RTFKT & Atari have collaborated with the industries top metaverse providers and Atari’s existing partners to have the NFTs incorporated into their gaming universes to give purchasers of these NFTs the ability to, like traditional art, the ability to own a one-of-a-kind timeless piece while also being used in-game to achieve that unique look and boost certain attributes in certain games.
Users can even try on their Atari Sneakers now via Snapchat or via the MetaverseMe App before purchasing.
“We are excited to take these steps with RTFKT Studios to bring true NFT utility to games with our existing blockchain gaming partners while still embracing amazing design that fits with our legendary brand and our gaming culture. We believe that we’ve only scratched the surfaces of what is possible.” declared Peter Dao, Head of Social at Atari. “We want to continue to empower creators, artist, and creatives, while providing even more avenues for them to unleash their creativity.”
For RTFKT, this signifies their first NFT Metaverse drop, dropping on multiple universes with exclusive designs and creators spotlight.
The “ATARI SNEAKER SHINY ltd edition” and Guest Players Skins editions
The sale will consist of 3 parts:
The Atari x RTFKT “ATARI SNEAKER SHINY ltd edition”:
A 1 of 1 Atari x RTFKT “ATARI SNEAKER SHINY ltd edition” on SuperRare, which will be a limited-timed auction for 24 Hours.
The NFT comes with a Sandbox and Decentraland 1/1 version.
The 1/1 version in Decentraland has the added gaming utility of bonus mining rewards of the $DG token for playing within the upcoming Atari Casino in Decentraland powered by DecentralGames.**
Auction goes live: March 11th, 2021 at 1 PM EST on SuperRare.
Guest Players Editions:
For this collaboration, RTFKT has reached out to the community of amazing artists to incorporate 6 additional colorways based on some of the most ICONIC Atari IPs to create an extremely limited series which will also be accompanied by a Sandbox Exclusive In-Game NFT.
There will only be 50 editions of each Guest Players Skin, each made by Creators part of the RTFKT collective. Here are the wonderful artists and the Iconic Atari IP that gave them inspiration.
Super Breakout – MGXS
Blackwidow – ZOMEWORK
Asteroids – NBO
Solaris – RETROCOIN
FoodFight – VIII
Pong – Blenderdac
Check out their works in greater detail on Rarible and purchase them before they sell out!
The Sale goes live: March 11th, 2021 at 1 PM EST on Rarible
Sneakers will be purchasable in $ETH & $ATRI
Exclusive Sandbox Edition
We are releasing a limited run of Sandbox exclusive editions; these will launch on the 18th of March. More information will be provided at that time. So stay tuned to our social channels for all the latest!
“We’re excited to partner with such an iconic brand and passionate community like Atari, To innovate and showcase our combined vision of the future with our NFT’s and content experiences. The innovation is coming from Retrogaming to future gaming.” said Steven Vasilev, Co-founder of RTFKT Studios
** Subject to proposal approval by DG DAO
About RTFKT
Formed by three friends at the beginning of the COVID era in Jan 2020, RTFKT was born on the metaverse, and this has defined its feel to this day.
RTFKT is a very eclectic, creator-led organization. RTFKT uses the latest in-game engines, NFT, blockchain authentication, and augmented reality, combined with manufacturing expertise to create one-of-a-kind sneakers and digital artifacts.
RTFKT is known to be creating viral sneaker designs, memes, and collectible exclusives. RTFKT has maintained a reputation of being more than a little ahead of the cutting edge of technology, a rep that has many mystified, as they would appear to lack the resources and workforce to rival giants in terms of research and development in the birth of digital fashion.
About Atari Chain
Atari Chain is a 50%-subsidiary of Atari, SA, and is operating the Atari Token.
About Atari
Atari, composed of Atari SA and its subsidiaries, is a global interactive entertainment and multiplatform licensing group. The true innovator of the video game, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including globally known brands such as Asteroids®, Centipede®, Missile Command®, and Pong®. From this important portfolio of intellectual properties, Atari delivers attractive online games for smartphones, tablets, and other connected devices. Atari also develops and distributes interactive entertainment for Microsoft, Sony, and Nintendo game consoles. Atari also leverages its brand and franchises with licensing agreements through other media, derivative products, and publishing.
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